Digital Marketing is a online marketing & its promotion of Brands to connect with the potential customers using the internet and others forms of Digital Communication such as Email, Social media or web-based advertising channel, search engines, mobile applications and also text and multimedia messages.
✓Improve Stickiness:-An installed app can create a direct marketing channel Offering easily accessible information right at their finger tips Mobile Apps are better suited for user retention and re-engaging with pliers than just a responsive website its always on your Home Screen and always
logged in. Apps also allow companies to notify their customers about new deals products events and so on pulling them back into the App
✓ Compete in a specific market:- if customer facing businesses want to compete with others in their market they must hold a strong presence on mobile device the more often you can get customers interacting with your app the more likely they will be to buy your product or services.
✓ Push Notification:- This features allows business to keep close contact with news updates and deals social networking to get your users to share which is essentially free advertising personalization, so users can configure their notification and favourites.